Model Joan Smalls Launched Her Signature Lipstick Line, and We’re Impressed

Puerto Rican high fashion and beauty model Joan Smalls, a.k.a, one of the girls from Beyonce’s “Yonce” video, kicked off the end of summer with a fabulous line of chic matte lipsticks for Estee Lauder.

The Pure Color Envy Matte 12-piece collection will include a spicy orange (Furious), a true neon pink (Neon Azalea) and even a super rich purple (Shameless Violet), evoking a sexy pout with deep, rich-hued colors.

The lipstick is shaped to the curve of your lips, providing easy, ample application of the creamy formula. Packaged in a luxury case, this lipstick line is surely BB approved and we can’t wait to get our hands on the shades to show them off for fall.

Get your hands on Smalls’ new line at or at Macy’s department stores near you. Each lipstick retails at $30.