Renae Bluitt, Creator of In Her Shoes Blog

“My name is Renae Bluitt. I am the founder of Crush Media, which is a Brooklyn-based beauty PR consultancy and I am the creator of In Her Shoes blog. In Her Shoes is a blog that I created six years ago, that’s all about celebrating what I call “fly female entrepreneurs.” I started In Her…

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Dark Girl, Brown Eyeshadow

Let’s talk about dark girls and brown eyeshadow. We can wear it, and we can wear it well. It’s about the undertone and the complimentary lip and cheek service. For so long, we’ve been taught to steer away from brown shadows. Especially deeper tones. But, brown shadows are one of the staples for fall, and…

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Let’s Talk About MAC’s Vamplify, High Gloss Collection

Provocative lip colors are the thing now. No one wants to wear boring, bland lipsticks, and MAC has made it clear that no one wants to wear boring glosses either. The thing is: gloss can be annoying. Sticky, tricky and sometimes tacky (like, let’s be real), they can easily get a bad rap. Plus, who…

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Dark Girl, Burgundy Lips

It’s just a fun mini-series I conjured up. I want to, again, stress that brown and dark girls (which, in a sense, we are one in the same), are still somewhat in the thinking pattern that they can’t wear certain beauty trends. Most of the time, we stay away from the colors. For instance, many…

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An Ode to the Unkempt, Somewhat Bushy Eyebrows

They’re slightly thick, lush and heavily un-plucked. They’re no longer waxed to the extremities of skinny, overarched lines residing above our eyes. Instead, they may be threaded, carefully so, to give the appearance of a cleanly groomed, wide eye. We’re talking about the almost unkempt, slightly bushy eyebrows. They’re here, there and everywhere. Once praised…

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So now we’re contouring our collarbone? No thanks.

Le sigh. Another “beauty trend” has hit the Internets, and we’re like “noooo”! Collarbone makeup, or the art of contouring your collarbones so that they look more defined, thus making you look thinner has flourished. While it hasn’t taken over like face contouring and even “strobing” (which is essentially highlighting), it has become the small talk…

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Tola Lawal, Marketing and Branding Strategist

My name is Omotola (Tola)  Lawal and I’m a marketing and branding strategist who loves beauty, food, and life. My father is Nigerian, so I guess I’m Nigerian-American. My mom is Black and Native American. I started wearing makeup in college, maybe my junior year in college. And of course like every Black girl, I…

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Could this be the Sephora for Brown Women?

Let me introduce you to Vivrant Beauty. A fabulous, chic Harlem based beauty boutique that not only houses major makeup and hair brands that cater to women of color, but, is also owned by a chic Black woman. Desiree Verjedo, founder and owner of the online site and brick-and-mortar store, was a lawyer who recently…

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